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Pinterest announced the launch of a new type of Rich Pin called How-To Pins. These include step-by-step instructions to help users accomplish whatever the pins pertain to.
As a Pinterest spokesperson tells us, “When you tap a Pin for a closer look, you’ll see all the info you need to try an idea on Pins in food & drink, hair & beauty, fitness and DIY.”
At first, users will start seeing How-To Pins from Home Depot, Food.com, Style Me Pretty, Greatist, ELLE, Marie Claire, Brit & Co., Sunset, Delish and others, in the home feed (only from brands they follow), in search or by visiting a brand’s profile.
“We’re building a catalog of +50 billion ideas, and this is the latest update to Pins as we add more rich data to make them as useful and actionable as possible,” the spokesperson says, adding, “Pinterest is increasingly the app for finding ideas. According to an IPSOS Survey of online adults 18-64, an overwhelming majority said Pinterest was the best app to find inspiration, plan, and try something new, while Facebook is about making connections and Twitter is about staying updated on current events.”
How-To Pins are rolling out today to all Pinterest users in the US, UK, and Germany on Android and the web. iOS will gain support in the future.
Images via Pinterest