Social Media and Search Engine Optimization and Submission
Social media are distinct from industrial media, such as newspapers, television, and film. While social media are relatively inexpensive and accessible tools that enable anyone (even private individuals) to publish or access information, industrial media generally require significant resources to publish information. Examples of industrial media issues include a printing press or a government-granted spectrum license.
“Industrial media” are commonly referred to as “traditional,” “broadcast” or “mass” media.
One characteristic shared by both social media and industrial media is the capability to reach small or large audiences; for example, either a blog post or a television show may reach zero people or millions of people. The properties that help describe the differences between social media and industrial media depend on the study. Some of these properties are:
- Reach – both industrial and social media technologies provide scale and enable anyone to reach a global audience.
- Accessibility – the means of production for industrial media are typically owned privately or by government; social media tools are generally available to anyone at little or no cost.
- Usability – industrial media production typically requires specialized skills and training. Most social media do not, or in some cases reinvent skills, so anyone can operate the means of production.
- Recency – the time lag between communications produced by industrial media can be long (days, weeks, or even months) compared to social media (which can be capable of virtually instantaneous responses; only the participants determine any delay in response). As industrial media are currently adopting social media tools, this feature may well not be distinctive anymore in some time.
- Permanence – industrial media, once created, cannot be altered (once a magazine article is printed and distributed changes cannot be made to that same article) whereas social media can be altered almost instantaneously by comments or editing.
Community media constitute an interesting hybrid of industrial and social media. Though community-owned, some community radios, TV and newspapers are run by professionals and some by amateurs. They use both social and industrial media frameworks.
For most companies, achieving a commercial Internet presence involves
a substantial investment of both time and capital, however, like
any advertising tool a website is only effective if it is given
the proper exposure – and with over 40 million websites online today
in the US, how can you ensure that your investment is going
to bring results?With over 90% of Internet users employing a Search Engine to locate the product or service they require, the only way to guarantee maximum exposure for your company is to be found at the top of the pile! This is where employing our experience and expertise of can give you an edge over your competitors!
Many businesses spend hundreds of dollars each day on a professional looking web site in the hope that it will boost the quality of their Internet presence and generate income for their business. This is not usually true.
How we work.
We do not simply apply the usual optimization
techniques that competitors offer. We believe that although
optimization techniques are good, you can no longer rely only on them
to gain good results. Secure Hosting Hawaii & The Search Engine Marketing is a premier
partner to the worlds largest Search Engines and directories.1- Evaluation
The first priority is to evaluate your existing website. Thinking about search engines and marketing should be part of your plan at design stage, however we can research your industry and establish a list of key phrases that will generate the highest amount of targeted traffic towards your website. We will also offer a complete diagnosis of your website. We will advise you if we feel your website requires more work in order to maximize search engine results.
The majority of Search engines use web spiders that search through websites for key phrases and content relating to the word typed in by a consumer. Diagnosis of your website will tell us if you have any keywords or additional relevant content placed in a number of places on your site. In addition various other techniques can be applied. This will provide us with a view on what is required for a realistic chance of achieving a high page position.
2 – Programming
Our programmers will then begin the complex engineering process. At this stage we will make modifications to the code of your website which will improve the chances of search engines looking at your website favorably. During this process, the look of the website is not affected whatsoever.
For clients that do not want us to make modifications to their website code, we will create a pilot website, which will be optimized and hosted by Secure Hosting Hawaii. You will also be given your own generic domain name, which will be registered and maintained for as long as you are with us.
Once the optimization of the website is complete, your website is considered ready for inclusion to the major search engines.
3 – Submission
Your website is now submitted to the Search Engines. Although there are over 2000 search engines, the majority of these are small and never used. The search engines you should consider the most are: